Have you noticed how every grocery store has the same elements? Stuff and signs pointing to the stuff. I know you've seen it, it's how you were able to always remember that the breads are on aisle 1 and the cleaning supplies are on aisle 9. Just having a bunch of stuff in the store won't bring shoppers in, it's the ease around the stores, their ability to find what they want and ultimately having what they want once they're in.
The same applies to Search Engine Optimization (SEO). Because SEO is the practice of improving traffic to your website, navigation has to be at the foundation of it.
In following our opening scenario, apply your SEO strategy as the following: Your website is the store, the stuff in the store is your content/products, and the shoppers are the search engines and the consumers.
So, you may be thinking, why does SEO really matter? The best way I can tell you is 75 percent of internet users don’t click past Page 1 of a Google search results page. Did that help? Good because by performing SEO on a website, you’ll put your site in front of the right eyes at the right time, which will result in more visits. The way I see it is that SEO is an art, and if you want to have a successful organic SEO strategy you're going to have to make some signs.
So here's how you can make sure all the stuff (content) you have in your store (website) is found by the shoppers (search engines and consumers):
Establish keywords - what will people search for to find your business? What terms are relevant to your business?
Metadata - Every page of a website has a “Title” and “Description” at the top of its HTML code. That’s called your metadata, and it’s where Google looks first. Titles should be 50-55 characters long, and descriptions no more than 150 characters. You can add a title and description to each page in the Wix Editor, from the Settings tab.
Headers – When you read a newspaper or news website, the first thing you read is the headlines. Think of website headers as your content headlines. They’re the most important pieces of on-page content for SEO, so are a perfect place to add a keyword or two. When you’re creating or editing headers on your page, make sure you have important keywords written in the “Site Title” and “Page title” themes. These are your H1 and H2 headers: the first two Google will look at
Body copy – The bread and butter of your website’s SEO. Sprinkle keywords throughout the content of your website. By definition, content is: “information made available by a website or other electronic medium.” So this could be in the form of blog posts, news updates, menu items, and so on. Revisit the content module of this course for a refresher on creating content for your website.
Alt text – Search engine crawlers can’t “read” pictures, just text. That’s where “Alt Text” comes in. Adding a brief description or label to your images, as well as videos, makes them readable to search engines. Where appropriate, use a keyword. Add Alt Text to any image or video by clicking on it and clicking Settings. There you’ll see an Alt Text field. Keep these short and sweet.
Internal links – Placing a keyword inside a text-based link tells users and search engines what to expect on the next page. For instance, include links in your footer or deeper pages in your site back to your home page through a link that includes your top keyword, instead of the word “Home.”
These are the signs pointing to the stuff in your store. While it may be time-consuming getting all the signage up, just think about the last time you got lost in Sam's Club because you didn't know where dog food was.