With more than a billion users, it’s no secret that Facebook is a strong marketing tool and platform for any business. It’s no-cost to sign up, has opportunities for low-budget marketing tactics, and it allows you to gauge results with its Audience Insights tab. Of these, the Audience Insights is by-far the most advantageous feature of having your business on Facebook because without it you won’t be able to identify who’s your audience, what they’re interested in, when they are watching, and what they ultimately want you to say to them. Even if you boost a post, it’d be void if you weren’t able to answer those questions, and you’d be ultimately just throwing money into a dark hole.
Every business ought to have its target audience identified on paper. You can’t just say “I want my product to be for everybody.” Those days are long gone. Knowing who your product/service is for is The Key to unlock your business potential, and Facebook’s Audience Insights helps by allowing you to learn more about your target audience so that you can tailor your marketing messages and drive results.
Facebook Audience Insights allows you to learn more about your target audience and customer segments, whether you care about geography, demographics, lifestyle, purchase behavior, or all of the above. Regardless of whether your customers are fans, known customers or Facebook users, these insights are available so you can create marketing messages that drive results. The more you know about your customers, the better you can tailor your message.
Simply put, a Key Marketing Solution is for you to learn more about the people who matter to your business and need your business.
Whether you want to learn about your fans, known customers, or people who use Facebook and may be interested in your business, these insights are available so you can create marketing messages that drive your advertising objective.
How to dive deeply into Audience Insights and truly unlock your business potential? Contact Key Marketing Solutions. But for those who dare to try on your own, here’s the first step.
Start in Ads Manager and first identify the ad account that you’d like to use, then select Tools > Audience Insights. Alternatively, you can also access Audience Insights from http://www.facebook.com/ads/audience_insights.